Tabcool.com couldn't settle for a boring 9 to 5 job. His love for art, hip hop and skateboarding made him meet so many of you. The sheer lack of representation of the underground street culture of India got to him. He was determined to change that using streetwear as his tool.

What started in 2013, with a simple goal of increasing awareness about the skate culture in mumbai, has now evolved into a deep rooted passion towards accelerating the growth of our community.

Just like the community we represent, we are unorthodox in our methods, eccentric in our style, and determined in our approach. We strive to keep our work unique and smart, with room for a little magic.